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PRIVACY POLICY

This privacy policy describes how your personal information is collected, used and shared when you visit or make a purchase on www.lyoterra.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the different web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with with the site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
– “Log files” track actions taken on the site and collect data such as your IP address, browser type, internet service provider, referring/exit pages and date/time stamps.
– “Web beacons”, “tags” and “pixels” are electronic files used to record information about how you navigate the site.

Additionally when you make or attempt to make a purchase on the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, credit, email address and phone number. We call this information “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

TIPS FOR USING YOUR PERSONAL INFORMATION
We use the Order Information we collect generally to fulfill any order placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations ). Additionally, we use this Order Information to:

– communicate with you;
– examine our orders to detect any potential risk or fraud; and
– when consistent with the preferences you have communicated to us, provide you with information or advertising relating to our products or services.
– Build marketing data to better meet your needs

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information, as described above. For example, we use WordPress and Square to power our online store – you can learn more about how WordPress and Square uses your personal information here: https://wordpress.org/about/privacy/ and https:// squareup.com/ca/en/legal/general/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/ privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our privacy rights. any other way.

BEHAVIORAL ADVERTISING
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how -does-it-work.
You can opt out of targeted advertising using the links below:

– Facebook : https://www.facebook.com/settings/?tab=ads
– Google : https://www.google.com/settings/ads/anonymous
– Bing : https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at http://optout.aboutads. info/.

DO NOT FOLLOW – DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to request that this information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the following contact details

Additionally, if you are a European resident, we note that we are processing your information in order to perform contracts we might have with you (for example if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. When you place an order through the Site, we will retain your order information for our records unless you ask us to delete it.

CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have any questions, or if you would like to file a complaint, please contact us by email at info@lyoterra.com

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